Mitsoh | Traditional Pemmican & Dry Meat Snacks
Project Note
Mitsoh’s Shopify rebuild went beyond design. It included a full review and restructure of the brand’s ecommerce foundation, including newly re-branded 2.0 product setup, subscription cleanup, bundle fuctionality, bilingual content, wholesale considerations and app cleanup. Our goal was to create a stronger, more scalable online store that could support the brand’s next stage of growth across both retail and wholesale channels.
Project details
Package: Semi-Custom Shopify Website Rebuild
Timeline: 6 Weeks
The Mitsoh Story: Mitsoh is an Indigenous-owned Canadian meat snack company offering protein-rich pemmican, grass-fed beef sticks, and dry bison meat inspired by tradition, quality, and connection to the land.
As the brand prepared for its next phase of growth, Mitsoh needed a stronger Shopify website that could better support retail customers, wholesale buyers, subscriptions, bundles, bilingual shopping, and long-term ecommerce operations. The previous site no longer reflected the brand’s direction or the level of functionality required behind the scenes.
Halo Creatives partnered with Mitsoh to rebuild the online store from the ground up, creating a more strategic, polished, and functional Shopify experience designed to support both customer-facing storytelling and operational growth.
The Problem (old website):
Mitsoh’s existing website no longer reflected the quality, story, and growth stage of the brand
The product structure needed to be rebuilt for a simplified shopping experience
Subscriptions required a cleaner setup and stronger integration with the storefront
Wholesale and retail purchasing needed clearer separation and functionality
The site needed to support both English and French Canadian customers
Legacy products, apps, subscriptions, URLs, and backend workflows created complexity before launch
The brand needed a smoother ecommerce foundation for future growth, support, and operational efficiency
The Solution:
Rebuilt the Shopify storefront with a stronger visual direction, clearer product structure, and more strategic customer journey
Created new product pages for pemmican, grass-fed beef sticks, dry bison meat, bundles, and wholesale formats
Integrated Recharge subscriptions with custom PDP messaging and subscription-specific setup
Added Fast Bundles functionality to support preset bundle purchasing
Supported bilingual English and French content through Shopify Translate & Adapt
Reviewed and cleaned up legacy products, apps, redirects, and backend settings
Set up and reviewed Google Search Console, sitemap visibility, indexing concerns, and SEO-related launch items
Supported wholesale/B2B configuration for customer-specific ordering workflows
Provided launch preparation, QA, troubleshooting, and post-launch support
The Outcome:
A stronger Shopify website that better reflects Mitsoh’s brand, products, and Indigenous-owned story
A cleaner shopping experience across pemmican, beef sticks, dry bison meat, bundles, and wholesale products
Improved subscription presentation and Recharge integration for recurring customers
A more organized backend structure to support ongoing operations
Bilingual website content for English and French Canadian customers
A launch-ready ecommerce foundation that supports retail, wholesale, subscriptions, bundles, and future growth
A long-term support relationship to help Mitsoh continue improving the site after launch
