Nutes | Superfood Frozen Smoothies
Project details
Package: Semi-Custom Shopify Theme Website
Add-Ons: e-commerce design & setup, Google Analytics & Search Console, Multi-Lingual Website, additional products & pages
Timeline: 6 Weeks
The Nutes Story: Nutes is a superfood smoothie brand with a bold new look, a powerful health mission, and a growing presence across retail stores and wellness retreats. As the brand evolved with new packaging and positioning, founder Cheryl knew it was time for the website to reflect the same level of clarity, polish, and professionalism. She reached out to Halo Creatives to rebuild the site with a fresher, more strategic approach—one that supported the new brand direction, prioritized findability, and offered an intuitive experience for customers and retailers alike.
The Problem:
The website was built on a vintage Shopify theme that couldn’t support new features or branding goals
The design felt outdated and no longer matched the upgraded packaging or brand voice
Nutes was not selling direct-to-consumer, so product pages needed to guide customers to in-store locations instead
The site structure made it hard for users to find products or understand the offering
New offerings like retreats needed to be seamlessly integrated into the shop experience
The Solution:
Rebuilt the site on the latest version of their original theme, leveraging Shopify 2.0’s new flexibility and speed
Created a design that mirrors the fresh, energizing vibe of the updated brand and packaging
Customized product pages to remove “Add to Cart” functionality and instead direct users to the Find a Store page
Structured the site for clarity, making it easy to navigate between products, ingredients & other details
Enabled ecommerce functionality for her retreat experiences, integrating both in-person and online offerings within one platform
The Outcome:
A vibrant, intuitive Shopify site that finally reflects the upgraded Nutes brand
A seamless user experience where customers can explore the full product lineup and easily find local stockists
A scalable platform that supports retail growth, event offerings, and future expansion
A beautiful, functional, and easy to update website
